Financial Planning

Independent, whole-of-market advice built around what you are actually trying to do.

The plan the rest of it hangs off

Financial Planning

Most people arrive with a product question — a pension they were sold, an ISA they are unsure about, a lump sum sitting in cash. The useful work usually starts one step back: what the money is for, when it is needed, and what would have to go wrong for the plan to fail. Only then does the product question have a right answer. Being independent means advising across the whole of the market rather than from one provider’s shelf, and saying so in writing.

What this covers

  • Independent advice across the whole of the market, not one provider’s range
  • A written plan you can read and challenge, not a product recommendation with a plan attached
  • Cashflow modelling that shows what happens when markets, income or health do not cooperate
  • Existing arrangements reviewed together, including the ones we did not arrange
  • Fees agreed in writing before any work starts
Speak to an adviser

Ask us about your situation.

Typical matters

What this looks like in practice

  • Building a first plan from scratch: what you hold, what it costs, what it is doing, and whether it matches what you said you wanted
  • Reviewing a portfolio and set of pensions assembled piecemeal over years, and reporting on overlap, cost and concentration
  • Modelling whether a target is realistic on current contributions, and what changes if it is not
  • Advising ahead of a liquidity event — a business sale, a property sale, a settlement — while there is still time for the answer to matter
  • Annual reviews that test the plan against what actually happened, rather than restating it

Who we act for

Clients in this area

People approaching a decision they cannot easily undo — selling a business, taking a pension, receiving an inheritance — and people who simply want one coherent view of arrangements that have accumulated over twenty years with nobody looking at them together.

Speak to an adviser

In more detail

Financial Planning at Sterling & Law

Why the product question comes last

Almost everyone arrives with a product in hand. A pension from a previous employer, an ISA opened in a hurry before a tax year ended, a lump sum sitting in a current account because no decision felt safe. The question is always some version of "is this any good?", and it cannot be answered in that form, because good depends entirely on what the money is supposed to do.

So the first work is not product analysis. It is establishing what the money is for, when each part of it is needed, and what would have to happen for the plan to fail. A portfolio that is excellent for someone retiring in twenty years is unsuitable for someone buying a house in two. Once those facts exist, most product questions answer themselves, and some of them turn out not to matter.

What independent actually means

Independent advice means advising across the whole of the relevant market rather than from a restricted range, and being paid by the client rather than by a provider. That distinction is worth checking with anyone you take advice from, because the label is specific and not every firm offering financial advice meets it.

The practical consequence is that the recommendation is not constrained by what happens to be on a particular shelf, and that we have no reason to prefer one provider over another beyond cost and suitability. It also means the fee is visible. You should be able to see exactly what you are paying, to whom, and for what — and if you cannot, that is worth asking about wherever you are being advised.

Cashflow modelling, and its limits

A cashflow model projects income, spending, and the assets in between, across the rest of a life. Used properly it answers questions that are otherwise guesswork: whether a planned retirement date is realistic, what a career break costs, how much can be given away safely, whether the money runs out.

Used badly it produces false confidence. A model is only as good as its assumptions, and a single projected line down the middle of the page implies a precision that does not exist. The useful version runs the plan against poor outcomes as well as expected ones, and reports what breaks it. The question worth answering is not "does this work?" but "what would have to go wrong for this to stop working, and how likely is that?"

Reviews that test rather than restate

An annual review that opens the file, confirms everything is still broadly on track and closes it again is close to worthless. What makes a review useful is comparing the plan to what actually happened — contributions that were not made, spending that turned out higher, a market that did something other than the assumption, a change at home that nobody thought to mention.

Plans fail at the joins between life and money, not usually in the investments. A review should go looking for those joins.

Before we speak

What to have to hand

None of this needs organising first. Bring what exists and we will tell you what is missing — assembling the file is part of the work, and waiting until it is tidy is why people put this off for years.

  • Recent statements for any pensions, ISAs or investments, however old or small
  • A rough idea of income and regular outgoings — approximate is genuinely fine
  • Mortgage details, if there is one: balance, rate and when the deal ends
  • Any life cover or income protection, including anything provided through work
  • Your State Pension forecast, which is free to obtain online
  • A sentence or two on what you are actually trying to achieve, and by when

If you have none of it

Come anyway

People often delay a first conversation until they have assembled a file. That delay costs more than the missing paperwork does. Tell us what you know, and we will work out what needs finding — and in what order.

Speak to an adviser

Plain English

The vocabulary

The words that turn up in this area, written for people who are not lawyers — because that is who has to make the decisions.

Independent advice
Advice considering the whole of the relevant market, paid for by you rather than by a product provider. Distinct from restricted advice, which is limited to certain providers or product types.
Suitability report
The written recommendation you receive: what is advised, why, what was considered and rejected, and what it costs. Keep it — it is the record of the reasoning.
Cashflow model
A projection of income, spending and assets across the rest of your life. Useful for testing whether a plan survives poor outcomes; misleading if presented as a single confident line.
Capacity for loss
How much a fall in value would actually damage your plans — as opposed to how it would make you feel. The two are different and both matter.
Attitude to risk
Your stated willingness to accept fluctuation in pursuit of return. Usually measured by questionnaire, which is a starting point rather than a conclusion.
Tax wrapper
The container an investment sits in — pension, ISA, general account — which determines how it is taxed. The same fund in two wrappers produces different outcomes.
Ongoing advice charge
What is charged annually for continuing service. Over a lifetime this is usually the largest part of the cost of advice, so it is worth knowing precisely what it buys.
Financial promotion
Regulatory term for a communication inviting or inducing investment activity — including a website. Why pages about investments carry risk statements rather than only good news.

Common questions

Financial Planning: questions we are asked most

Do I have enough money to be worth advising?

The honest test is whether advice would change a decision by more than it costs. For someone with a workplace pension, no other arrangements and twenty years to go, often it would not, and we will say so. The point at which it usually starts to pay is where arrangements are scattered, a decision is irreversible, or tax is involved.

What is the difference between independent and restricted advice?

Independent advice considers the whole of the relevant market. Restricted advice is limited — to one provider, to certain product types, or to a panel. Neither is inherently better for every person, but a firm has to tell you which it offers, and it is a reasonable thing to ask before the first meeting.

Will you tell me if I should do nothing?

Yes, and it happens more often than people expect. Doing nothing is a legitimate recommendation, particularly where an existing arrangement is already reasonable and the cost of moving outweighs the improvement.

What do you need from me to start?

Less than people fear. Rough figures are enough for a first conversation. Nobody needs to arrive with a tidy file — assembling it is part of the work, and waiting until everything is organised is the most common reason people put this off for a decade.

How are you paid?

By the client, and agreed in writing before any work starts. The structure is set out in full — what is charged for initial advice, what is charged for ongoing service, and what each actually buys. ⟦Confirm the firm’s charging structure and insert the summary here.⟧

Is this advice, or information?

Everything on this website is information. Advice means a recommendation made to you, about your circumstances, after the facts have been gathered — and it comes in writing, with reasons.

Important

Nothing on this website is personal advice or a recommendation. Advice means advice on your own circumstances, given to you after we have gathered the facts.

The value of investments can fall as well as rise and you may get back less than you put in. Past performance is not a guide to future performance.

How it works

Three steps, every time

01

First conversation

A call at our cost to understand what you are trying to do and tell you plainly whether we can help. Sometimes the honest answer is that you do not need advice at all, or not yet — and we would rather say that than bill you for finding out slowly.

02

Scope and costs in writing

Before any work starts you get the scope, the approach, who will do the work and what it will cost, in writing. Independence means we are paid by you rather than by a provider, and you should be able to see exactly what you are paying and for what.

03

Advice, then review

A written recommendation you can read, question and keep, setting out what we suggest and why — including the options we rejected. Then a review at agreed points, testing the plan against what actually happened rather than restating it.

Related services

Often connected to this

Investments

Portfolio construction and ongoing management, with the costs and the risk stated plainly.

Learn more

Pensions

Workplace and personal pensions found, costed, and consolidated only where it helps.

Learn more

Retirement Planning

Drawdown, annuity, and the sequencing decisions that determine how long the money lasts.

Learn more

Back to all services

Tell us what you are trying to work out

A first conversation at our cost, and an honest view on whether advice would change anything for you.